Why

The MEA retail market for consumer electronics, digital devices and ICT products is growing at an incredible pace. From mobile phones to laptops to LCD TVs and MP3 players, demand continues to grow as the region’s fast-growing and young population spend ever-increasing amounts on these products.

As with any emerging market, vendors need to address several important questions to ensure that they establish the correct go-to-market strategy:

• How do I improve relationships with the leading retailers and retail distributors throughout the MEA region?
• How do I find the correct partners in some of the more challenging countries in the MEA region without wasting time and money?
• How can I meet all the decision-makers in one place at one time?
• How should I optimise my sales and marketing strategy for the MEA region?

Four questions all with the same answer: DCC MEA 2010.