18 May 2011 // Fujairah

The 'Middle East Retail Academy (MERA): 2011 Awards' will celebrate achievements within the region's retail channel. The 'MERA: 2011 Awards' will identify the vendors that have successfully engaged with the retail channel and developed win-win partnerships. The 'MERA: 2011 Awards' will also recognise the region's best-in-class distributors and retailers.

Why

 

The ME retail market for consumer electronics, digital devices and ICT products is growing at an incredible pace. From mobile phones to laptops to LCD TVs and MP3 players, demand continues to grow as the region’s fast-growing and young population spend ever-increasing amounts on these products.

As with any emerging market, vendors need to address several important questions to ensure that they establish the correct go-to-market strategy:

  • How do I improve relationships with the leading retailers and retail distributors throughout the ME region?
  • How do I find the correct partners in some of the more challenging countries in the ME region without wasting time and money?
  • How can I meet all the decision-makers in one place at one time?
  • How should I optimise my sales and marketing strategy for the ME region?

Four questions all with the same answer: DISTREE Middle East