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18 May 2011 // Fujairah

The 'Middle East Retail Academy (MERA): 2011 Awards' will celebrate achievements within the region's retail channel. The 'MERA: 2011 Awards' will identify the vendors that have successfully engaged with the retail channel and developed win-win partnerships. The 'MERA: 2011 Awards' will also recognise the region's best-in-class distributors and retailers.

Strategy forum

The Middle East Retail Academy (MERA) unites the most senior vendor, distributor and retailer executives operating in the region's IT & CE retail channel. This private 'invitation only' session aims to drive greater cooperation and understanding between the major channel stakeholders to encourage further channel development and growth within the market. Featuring presentations, interactive discussions and a review of market conditions during the past year, the MERA Strategy Forum offers deep insight and tangible business benefits for all attendees. The DISTREE Middle East Strategy Forum is an independent, vendor neutral, invitation-only event that takes place away from the main exhibition.