19 May 2010 // Fujairah

The 'Middle East Retail Academy (MERA): 2010 Awards' will celebrate achievements within the region's retail channel. The 'MERA: 2010 Awards' will identify the vendors that have successfully engaged with the retail channel and developed win-win partnerships. The 'MERA: 2010 Awards' will also recognise the region's best-in-class distributors and retailers.

60 Seconds To Convince

 

 

The revamped ’60 Seconds to Convince’ Awards Programme is embracing the digital age in 2011. Each vendor entering this year’s awards will have the opportunity to record a one-minute video presentation for display during DCC MEA ensuring maximum exposure. A jury will select the winners for the live final where the entire event audience will select the winner using live electronic voting. All video entries will also be available on the dedicated DISTREE Events YouTube site.

The ’60 Seconds to Convince’ Awards Programme is a powerful platform for vendors to showcase their latest products and solutions to distributors from across the EMEA region. Styled on the concept of an elevator pitch, vendors can enter in one of two categories: Product Design and Product Innovation. A third award for Best Video Presentation is available and will be selected by the jury. The winning video for the Best Presentation Award will be played during the live ’60 Seconds to Convince’ session.